Geek Ink Thinks: Writing a killer blog post

There’s a few things I’ve learnt over my two and half years of blogging:

Write regularly, but don’t write too much – On one hand, you will definitely lose the interest of your audience if you only blog twice a month. On the other, it’s entirely possible to write too much. Unless you are a source of undiscovered knowledge, chances are you will end up watering down your posts to get a large number of them out. Remember quality over quantity.

People like controversy/drama – When I went through my emotionally rocky patch and I put a lot of my personal issues up on this blog, my views increased quite drastically. I could see that a lot of my traffic was coming from my automatic Facebook posts, so it was quite obvious that many of my friends and acquaintances were at very least curious about the personal issues that were driving me… just a little bit crazy. Once I stopped feeling so out of control and I returned to blogging about my hobbies the amount of traffic from Facebook dropped off.

So these are two aspects of blogging that will help you succeed as a blogger. But what is that certain je ne sais quoi that makes a killer blog post?

For me it was quite simple: all I did is find a topic that no one has covered before – At least 70% of my traffic comes from two blog posts which no one else has covered. The first was my post on the changes to items for Season 3 of League of Legends. If you google “new items league of legends season 3”, which is a reasonable search for looking for new items for League of Legends for Season 3, my blog post pitches up on the first page of Google’s search results. The second is my MSI Windpad Enjoy 7 Plus review. Many, many hardware sites cover the top end tablets, but many users (particularly from developing countries – thanks WordPress stats!) are more interested in low end hardware that provides the same kind of functionality. If you google “windpad 7 plus review”, which is again fairly reasonable for anyone searching for a review of MSI’s Windpad Enjoy 7 Plus tablet, my post is the very first item on Google’s search results.

Had I intended for these posts to be my “killer posts”? Not at all. I wrote both of them simply because I looked for information regarding both subjects, and found that there was none, so I put it up myself. Clearly I wasn’t the only one looking for this information, and after I wrote this two posts, my monthly traffic peaked at about 4 times what it usually is.

Writing with Calvin and Hobbes


2 thoughts on “Geek Ink Thinks: Writing a killer blog post

    1. Thanks!

      If you have something post worthy, then by all means post it. I got annoyed with some of the blogs that I used to follow since their authors started churning out multiple posts per day, and often the content wasn’t even worthy of a Facebook status update!


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